Hackpacker

By now, almost everyone seems to be on one social media platform or another. But crafting an identity for your social media presence means knowing who you are, where you need to be and what you need to say. Finding yourself on social One of the big things about defining your identity is making sure it can survive changes of personnel. “Hold up,” you say, “we’re a small organisation and I don’t have time to define my identity. We’ve got a social whiz who handles all of that.” But whizzes leave, the environment is ever-changing (Twitter doubling its character count, for example) and having a strategic base to your social strategy makes decision-making easier. Your identity should give a clarity of purpose to guide you, no matter how big you get. In the rapid response world of social media, an identity liberates your social media staff to concentrate on great content. So, to prepare your business for a strong identity and growth in accounts, ask the basics: where, why and wh

The announcement of the finalists for this year’s Walkley’s awards  may be the first recognition of microcopy by the mainstream media. In the category of Headline, Caption or Hook , The Australian newspaper’s website has been nominated for its cute 404 error pages . The pages are little gags about how politicians respond to failure, like former PM Paul Keating announcing “This is the 404 we had to have.” Then there’s George Brandis saying “ If this is going to be like explaining metadata to David Speers, kindly count me out.” Over forty randomly generated messages written in the style of flubbing politicians pop up whenever you hit a page that no longer exists. Most are penned by Strewth columnist James Jeffrey , who uses these glitches as a chance to splash a few laughs across the website. Even Donald Trump gets the chance to point out The Australian 's website bugs  Rather than just a dry 404, this playful content hits a sweet spot with readers as

The best way to understand your content is by auditing it. It's a simple process of taking out that digital clipboard to tick what you’ve got and what you need. While there are several purely quantitative methods (content age or visitation), a content audit is the best way to test those opinions like "All our content is stale" or "No-one ever uses our content". It gives you the hard evidence that equips you for content improvement, migration or even killing off large parts of your website. Time to give your content a check up? (Image via  pixabay ) Brace yourself. A content audit means going through your content page by page (by page, by page…). If your site is particularly large, you might want to start with a small, representative sample – say all of the About section. Start with that to get a snapshot of your content and how it’s structured. But a full content audit is your chance to get a deep understanding of your content that should help form