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Lightening the load on text-heavy pages

Recently, I've been working with a university who has a lot of very complex information on their website. Their content has to simultaneously speak to a range of audiences including students, prospective students, current staff and more. The problem of many audiences often makes for long pages that are hard to decipher. So how do you keep that content clear for everyone without making content too complicated?
1. Pick the perfect page length. Lots of clients want to know what’s the perfect length for a web page, which is like asking how long is a piece of string. The perfect length depends on what you want the page to do.
On Medium, they define their page length by reading time, with the magic number being a 6-7 minute read (along with a lot of other recommendations for writing a successful Medium article). As Medium puts their average reading speed at 275 words per minute, this gives you a roomy 1650-1975 words.
The reasoning for this is that articles or blog posts on Medium are &quo…
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While there are several purely quantitative methods (content age or visitation), a content audit is the best way to test those opinions like "All our content is stale" or "No-one ever uses our content". It gives you the hard evidence that equips you for content improvement, migration or even killing off large parts of your website.
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Creating the Content Invento…