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In Other Words: HiPPO

In the corporate jungle there are few things as dangerous as the slow-moving HiPPO. The meeting is going fine until everyone turns and listens out for the confused charge of the Highest Paid Person’s Opinion (or HiPPO). 

After absently fidgeting with their Blackberry for most of the presentation, HiPPOs will typically yawn, “Yeah, we’re not doing any of that. What about building a MySpace page? Kids love that don’t they?” This is answered by howls of approval from the corporate hyenas.

HiPPO decision making is becoming extinct as businesses are placing an emphasis on marketing research and what their customers actually want. In Hollywood, however, amphibious animals are still calling the shots with the announcement this month of – hold onto your balls - HungryHungry Hippos: The Movie.

In Other Words is a regular on the Big Issue's Ointment page.